Former Kmart and New Nicollet

The City of Minneapolis hired NEOO after a competitive RFP process to lead the engagement and visioning at the former Kmart site on Lake Street in May of 2022. As part of the redevelopment, the City is planning to reopen Nicollet Avenue at Lake Street.

NEOO is leading the engagement and communications efforts to re-envision and reimagine the site. Part of this approach includes contracting directly with community organizations to ensure that the team is reaching community stakeholders. Over the course of the next year, NEOO will meet people where they are during pop-up events, focus groups, and engagement events such as Open Streets-Lake Street. This year-long engagement effort will directly inform future development on the site.   

NEOO’s scope of work for this project started in the Fall of 2022 and will continue through the end of 2023.